Unleash your Secret Unicorn

with a carefully-crafted communications plan

Just like a unicorn, a communications plan possesses magical powers. It will show you how to get to the pot of the gold at the end of the rainbow while building fabulous relationships with stakeholders and your community along the way. If you do already have a communications plan but have not felt these magical powers, you might be in possession of a devious horse pretending to be a unicorn (this is very common).

So if you’re getting a bit tired (and broke) from the ‘throw it on the wall and see if it sticks’ approach, it’s time to unleash your secret unicorn with a well-crafted communications plan.

It takes a deep dive into your audiences (you probably have several) to determine what they want to hear, when they want to hear it and how they want to hear it. It should also tell you what to do in a crisis (maybe not your midlife one), and align your communications strategies with your business goals.

An effective communications plan takes time to craft. It’s a collaborative process that involves meaningful conversations with staff and stakeholders, as well as your customers to understand their painpoints and needs. But once you’ve got your hands on one of these rare gems, it will become your beacon of sparkling light, guiding the way.

Want to have your own unicorn complete with sparkles? Don’t we all — let’s chat and make the magic happen!